Dilworth Coffee participated in a national movement this past summer, the 22Kill movement. Thanks to Derek James of WCCB TV. He challenged Dilworth’s Plantation Market location to the #22PushupsChallenge.
For 22 days, the challenge was to honor those who serve and the 22 Kill movement far exceeded its goal of 22 million pushups to raise awareness. We are proud to say that to date, nearly 60 million push-ups have been done and we are grateful to all those who participated in this important event.
Those who did the push-ups at either of the two participating Dilworth Coffee received a free drink. We wanted to share with you some of our favorite memories from these three weeks. Here are just a few of the Facebook posts from our Plantation Market location at 3016 Weddington Road in Matthews, NC.
The #22KILL movement started in 2013 after the VA released the staggering statistic that an average of 22 veterans are killed by suicide every day. 22KILL has committed to researching and understanding the genesis of this epidemic, and educating the general public on the issue.
22KILL is a platform to raise awareness not just towards veteran suicide, but also to the issues that can lead them to suicide. These mental health issues can stem from Post-Traumatic Stress, Traumatic Brain Injury, or the struggles and stresses of transitioning from military to civilian life.
One of the biggest challenges veterans face is finding a sense of purpose after service. 22KILL directly supports veteran empowerment programs that help veterans maximize their talents and understand their value outside of the military. 22KILL also continually provides support for other veteran organizations, treatment centers, and community events and projects.
Dilworth Coffee invests in our communities and we are so honored and proud when you all participate with us. Thanks so much for making this a successful campaign to honor those who honor us with their lives and their service. We look forward to more in the future.
Please join us in honoring our many veterans on this Veterans Day.