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WHY DILWORTH COFFEE
MOST RECOGNIZED INDEPENDENT BRAND
Dilworth Coffee is the most recognized independent coffee brand in North Carolina, according to a 2016 Mintel study. More consumers who purchase prepared coffee out-of-house at least once a week recognize Dilworth Coffee above other North Carolina brands S&D, Magnolia Coffee and CounterCulture Coffee.
MOST PREFERRED INDEPENDENT BRAND
Dilworth Coffee is the most preferred independent coffee brand by consumers who purchase prepared coffee beverages out-of-home at least once per week, according to a 2016 Mintel study. Consumers who purchase coffee out-of-home from places like coffee shops, cafes, quick service restaurants, convenience stores, bakeries and supermarkets at least once a week say they prefer Dilworth Coffee above other local brands S&D, Magnolia Coffee and CounterCulture Coffee.
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HIGHLY DESIRABLE CONSUMERS
Dilworth Coffee consumers have buying power, according to the Mintel study. Nearly half (47%) of Dilworth Coffee storefront shoppers make over $100K a year. Only one-third or 33% of shoppers who buy prepared coffee beverages at other coffee outlets make over $100K a year.
- All Data: 2016 Charlotte-Area Out-of_Home Coffee Buyers Survey, Mintel 2016.