Why Dilworth Coffee?

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WHY DILWORTH COFFEE

In 2016, Mintel undertook the largest-ever survey of North Carolina out-of-home coffee drinkers. The global research company looked at brand awareness, perceived coffee quality and consumer preferences among adults who purchased coffee beverages out-of-home at least once a week. The results show that Dilworth Coffee is one of the leading coffee brands in North Carolina, with strong awareness and preference among adults who buy prepared coffee beverages out-of-home at least weekly.
Starbucks 95%
Dunkin Donuts 94%
Dilworth Coffee 62%
S&D 55%
Royal Cup 48%
Magnolia 44%
CounterCulture 42%

MOST RECOGNIZED INDEPENDENT BRAND

Dilworth Coffee is the most recognized independent coffee brand in North Carolina, according to a 2016 Mintel study. More consumers who purchase prepared coffee out-of-house at least once a week recognize Dilworth Coffee above other North Carolina brands S&D, Magnolia Coffee and CounterCulture Coffee.

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MOST PREFERRED INDEPENDENT BRAND

Dilworth Coffee is the most preferred independent coffee brand by consumers who purchase prepared coffee beverages out-of-home at least once per week, according to a 2016 Mintel study. Consumers who purchase coffee out-of-home from places like coffee shops, cafes, quick service restaurants, convenience stores, bakeries and supermarkets at least once a week say they prefer Dilworth Coffee above other local brands S&D, Magnolia Coffee and CounterCulture Coffee.

Starbucks 74%
Dunkin Donuts 66%
Dilworth Coffee 52%
S&D 42%
Royal Cup 36%
Magnolia 35%
CounterCulture 32%
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  • <49K
  • 50K-74K
  • 75K-99K
  • <100K

HIGHLY DESIRABLE CONSUMERS

Dilworth Coffee consumers have buying power, according to the Mintel study. Nearly half (47%) of Dilworth Coffee storefront shoppers make over $100K a year. Only one-third or 33% of shoppers who buy prepared coffee beverages at other coffee outlets make over $100K a year.

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  • All Data: 2016 Charlotte-Area Out-of_Home Coffee Buyers Survey, Mintel 2016.
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CONTACT US RIGHT NOW

Are you a business looking for high-quality coffee? Dilworth Coffee is committed to delivering great coffee and an exceptional customer experience. Please do not hesitate to contact our team in any way you prefer.
inforequest@stocktongraham.com
ph: 866 849 1682fax: 866 849 1683
4320 Delta Lake DriveRaleigh, NC 27612